A sales funnel is the path that moves a prospective buyer from discovery toward a defined conversion. Good funnel design starts with the buying decision, not with a page builder.
Study examples
See common structures for products, courses, webinars and lead generation.
View examples →Understand the stages
Learn what awareness, consideration, decision and conversion mean in practice.
Sales funnel stages →Choose a structure
Compare common funnel types before copying someone else's sequence.
Types of funnels →