Independent funnel education

Sales Funnel Types

Compare common funnel types and choose a structure that matches the offer and buying process.

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Funnel types are useful shorthand for recurring buying journeys. The right structure depends on the conversion, offer complexity, traffic source and amount of education required.

Lead generation

Capture interest and continue the conversation.

Lead generation funnel →

Webinar

Use a presentation to educate before an offer.

Webinar funnel →

Course

Move prospective students toward enrollment.

Course funnel →

Ecommerce

Support product discovery, purchase and post-purchase value.

Ecommerce funnel →

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