A launch funnel uses a sequence of content, anticipation and an offer window to concentrate attention around a new or newly promoted product.
Pre-launch education
Teach the problem, opportunity or mechanism so the offer has context.
Launch event
Use a webinar, video series, live event or announcement to present the product and buying case.
Offer window
If there is a real deadline or limited condition, state it clearly. Do not manufacture scarcity.
Post-launch
Serve buyers well and capture what you learned about objections, messaging and traffic for the next iteration.
Want a guided funnel-building path?
One Funnel Away is ClickFunnels' structured funnel-building challenge. Because the offer and subscription terms can change, verify the current details on the official page before joining.
See the Current One Funnel Away Offer