Funnel names are shorthand for recurring buying journeys. Choose a structure by the conversion and decision process, not because a template is popular.
Lead-generation funnels
Capture contact information and continue the relationship when an immediate purchase is unlikely.
Webinar funnels
Use a live or recorded presentation to educate, demonstrate and transition into an offer.
Course funnels
Move prospective students from an educational problem or desired outcome toward enrollment.
Ecommerce funnels
Support product discovery, persuasion, checkout and relevant post-purchase steps.
Application funnels
Qualify prospects before a conversation or higher-commitment service.
Product-launch funnels
Build anticipation, educate prospects and open a defined buying period around a launch.