Independent funnel education

Sales Funnel Template

A simple sales funnel planning template you can adapt to products, services, courses and lead generation.

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A useful funnel template is a planning framework, not a universal page sequence. Fill in the decisions first, then choose the pages.

Traffic source

Where will qualified prospects come from and what intent will they have?

Entry page

What promise or topic makes the next step relevant to that visitor?

Core conversion step

What action matters most: lead, purchase, application, booking or registration?

Follow-up

What information or reminder is useful if the person does not convert immediately?

Measurement

Which stage-level numbers will tell you whether the funnel is functioning?