The current OFA program provides both Expert and Ecom training paths. Choose based on what you sell.
Expert track
Official materials position the Expert path for information products, coaching, consulting, services and other expertise-led businesses. Russell Brunson leads this track.
Ecom track
The Ecom path is positioned for physical products and ecommerce funnels. Trey Lewellen leads this track.
Can you access both?
Current official materials state that both frameworks are included, while encouraging participants to focus on the track that matches their business.
Which should you choose?
If the core product is knowledge or a service, start with Expert. If the core product is physical merchandise, start with Ecom. Avoid trying to implement both simultaneously unless you actually operate both models.
Want a guided funnel-building path?
One Funnel Away is ClickFunnels' structured funnel-building challenge. Because the offer and subscription terms can change, verify the current details on the official page before joining.
See the Current One Funnel Away Offer