Offer validation reduces the risk of spending weeks polishing a funnel for a proposition that has not earned attention.
Talk to the market
Interviews, sales conversations and support questions can reveal the language and constraints buyers actually use.
Study existing behavior
Search demand, competitor offers, reviews and communities can show that a problem or category already has attention.
Test a real commitment
A waitlist, application, preorder, pilot or simple sales page can produce stronger evidence than compliments.
Separate message from offer
Weak response may come from the audience, offer, price, traffic or message. Avoid drawing a sweeping conclusion from one small test.