An offer stack helps buyers understand the complete package. The core product should carry the value; additions should support implementation or solve adjacent needs.
Core offer
Make the central product or service easy to understand before introducing bonuses.
Supporting components
Add resources, templates, support or services that make the core offer easier to use.
Bonuses
Use bonuses only when they are relevant. More items do not automatically create more value.
Pricing presentation
Present real commercial terms clearly rather than relying on arbitrary crossed-out values.
Funnel placement
The stack usually belongs where the buyer has enough context to evaluate the full proposition.
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